Branding and design for Truefest, a new music festival in Hay-on-Wye, Wales.
Truefest is a festival with its community at the core.
They wanted subtle communist/socialist themes to run through the visual identity.
Posters continued this communist theme and combined it with the mansion venue in Hay-on-Wye.
The brand plays an important part on social media, where the flexible logo can be used correctly, depending on the appropriate format
The identity is also used on all other promotional material and merchandise.
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